Practo appointed Satish Rao as General Manager for its Insta Business in Saudi Arabia. This leadership move is part of Practo’s strategy to deepen its presence in the GCC region and scale its healthcare technology offerings across the Kingdom and neighbouring markets.

In his new role, Satish will lead the expansion of Insta by Practo, the company’s HIMS platform designed to streamline clinical, administrative, and operational workflows for healthcare providers. Over the years, Practo has already created a strong base in UAE with 200+ customers across 400+ centres.

Bringing over 15+ years of expertise, Satish has worked with GodfreyPhillipsIndia Ltd, Vriti, TranswebGlobalInc, and askIItians. His expertise in scaling organisations and driving operational excellence is expected to play a key role in advancing Practo’s regional vision and strengthening its local leadership footprint.

Co-founder & CEO of Practo, Shashank ND shared, “The Middle East is a high-potential market for Insta, and we remain deeply committed to supporting healthcare providers here with reliable, scalable, and compliant technology. Strengthening our leadership and product capabilities is central to that mission. We’re delighted to welcome Satish, whose proven expertise in the region will help us serve customers even better and expand our impact meaningfully.”