Loewe has appointed Eva Baquedano as President – Greater China. This appointment aims at strengthening Loewe’s leadership in one of the world’s most important luxury markets and driving strategic growth across Greater China’s dynamic fashion and retail landscape.

With nearly two decades of experience in luxury brand management, market expansion, and commercial leadership, with a strong track record of elevating brand presence and performance in key global markets. She has served as a Summer Fellow and Business Analyst at McKinsey & Company, where she most recently served as an Engagement Manager, Advertising Sales Operations Intern at Spotify, Head of Strategy at MANGO, Board Member at Spanish-Singaporean Chamber of Commerce (SSCC), and Associate Professor – Strategic Management in Luxury Program at IE Business School. During her professional journey, she has led high-impact teams, expanded retail footprints, and delivered results in competitive luxury and lifestyle sectors.

She holds her academic qualifications from Sciences Po, Universidad Pontificia Comillas, and Northwestern University – Kellogg School of Management. In her new role, she will oversee the company’s strategic direction, strengthen customer engagement, and drive brand development initiatives across Greater China.

This appointment will aim to deepen its regional leadership and enhance its market impact in luxury fashion with her deep understanding of consumer trends and retail strategy positions her to lead Loewe’s operations and growth trajectory in the region.