Scenic – Luxury Cruises & Tours (Scenic Group) today announced the expansion of the dedicated Asia Pacific (APAC) team based in Singapore, operating as Scenic Tours APAC Pte. Ltd. This significant commitment reinforces the company’s continued global expansion strategy and long-term commitment to growth across the APAC region.

The Singapore office represents an important part of Scenic Group’s strategy to capitalize on the increasing demand from high-net-worth individuals and the rapidly growing luxury cruising segments across the key Asia Pacific markets. This will build on the strong foundations form its established businesses in Australia, New Zealand, the United States, the United Kingdom, Canada and EMEA.

The APAC team is led by Anthony Laver, Scenic Group, General Manager Sales & Marketing, APAC (based in Sydney, Australia), alongside the founding members – Quoc Huy To, Director of Finance Asia (Singapore & Vietnam offices), Lim Yee Sher (林毅丝）– Marketing & Partner Services Manager APAC (Singapore office), and Ally Grüter– Senior Sales Manager, Charters & Partnerships APAC (based in Zug, Switzerland).

Further strengthening the team, Dominic Tan Sales- Regional Sales and Marketing Manager, APAC joins Scenic Group. He brings more than 20 years of leadership experience across APAC travel markets, including senior roles within travel agencies and travel technology sectors. Also joining the team are Sophia Lam as Luxury Cruises Sales Manager, APAC and Jessie Tan as Luxury Cruises Sales Manager, APAC, bringing strong corporate and MICE expertise, with previous roles at Royal Caribbean Group and luxury travel organizations, including Resorts World Sentosa and Chan Brothers Travel Pte Ltd.

Commenting on the appointment, Anthony Laver, General Manager, Sales & Marketing, APAC, said, “To support the strong demand for Luxury Scenic & Emerald, Ocean and River Cruises, together with the significant growth in joint programs with our valued travel partners, Scenic Group has expanded the Asia Pacific regional team. We are delighted to have created such a highly experienced and professional team of travel experts. They will continue to build our Charters, Groups, MICE and F.I.T business opportunities with Travel Partners and their Clients, in all the key markets across the region.”