billups appointed Sunil Y. as its new Head of Revenue, Asia Pacific. Sunil will lead the company’s commercial and investment strategy across the region, strengthening relationships with supply-side partners and driving client growth and product initiatives.

Yadav brings to billups extensive commercial leadership experience from roles at major organizations, including Amazon, Dentsu, Mindshare, and more. In prior roles, he has led initiatives for leading global brands such as General Motors, Mondelez, Unilever, P&G, Samsung, Lenovo, Razer, HSBC, and Kraft Heinz.

“Sunil brings a wealth of experience from both demand- and supply-side businesses, with an impressive track record of scaling commercial initiatives, generating value across the supply chain, and optimising solutions for clients. His appointment underlines billups’ commitment to investing in top talent as we continue to expand across the region and deliver even greater value to our clients,” commented Henry Lucas, Global Chief Revenue Officer at billups.