The Chedi Al Bait, Sharjah, has announced the appointment of Ahmed Kamha as Director of Sales & Marketing. With nearly 20 years of experience in luxury hospitality across the UAE and the broader region, Ahmed arrives with a strong track record in strategic sales, market development, and brand positioning.

Before this role, he served at MillenniumHotelsandResorts, WAbuDhabi, PalazzoVersaceDubai, JumeirahGroup, OberoiHotelsandResorts, and more, where he has played a crucial role in driving revenue and growth while amplifying the brand presence.

In his new role at The Chedi Al Bait, Ahmed will lead the commercial strategy, leading efforts to strengthen its position as Sharjah’s premier cultural luxury destination. The 65-key resort, located in the Heart of Sharjah, is a major heritage preservation project that features seven restored heritage houses that blend Emirati craftsmanship with contemporary design.