Burson has announced the appointment of HS Chung as CEO Asia-Pacific. Chung has been leading North Asia (Greater China, Japan, Korea) and in het new role, she will be overseeing Burson’s entire Asia-Pacific footprint, including Australia & New Zealand, India, Indonesia, Malaysia, Singapore and Thailand.

Chung brings more than 35 years of experience in integrated communications, having advised C-suite leaders across sectors such as food & beverage, electronics, personal care, automotive, healthcare and government. And has worked with multiple organisations.

She shared, “As our clients navigate unprecedented complexity, we are using our comprehensive AI capabilities and our exceptional talent bench to help businesses make decisions with clarity so they can succeed today and in the future.”

Corey duBrowa, Global CEO of Burson, said, “HS has a combination of superpowers that make her very well-suited to lead the entire region. She is a trusted and sought-after CEO and C-suite advisor, a business builder, a talent advocate and an operational maven. These skills, together with her deep understanding of the cultural nuances across and between the markets, will enable Burson to continue delivering exceptional results for our clients and further build on our strong foundation across our Asia-Pacific footprint.”