Taqeef appointed Tuna Gulenc as its new Group CEO. Gülenc is succeeding Tariq Al Ghussein who has been leading this family business since 1994. Ghussein will now contribute as the Chairman of the company.

Ghussein highlighted, “Tuna’s rare combination of strategic vision, global leadership, and business transformation execution will shape Taqeef’s future success. We have ambitious plans for expansion and scale – and his understanding of the competitive, economic and geopolitical landscape is invaluable, giving us insight and exposure into the areas where there is rich territory for future expansion. He is uniquely equipped to lead us into our next era.”

He joins Taqeef after over 20 years at global air-conditioning major Daikin, where he held senior roles spanning Turkey, Europe, the Middle East, and Africa.

Gulenc shared, “The Taqeef business has been built on a relentless commitment to innovation and excellence, and few companies in the region have a legacy as influential as Taqeef’s.  The opportunity ahead is extraordinary, and I’m energised by the potential to drive growth in this region and beyond.”