Salesforce appointed Apisit Kuparatana as Regional Vice President and Managing Director for Thailand, marking a strategic move to strengthen its leadership in one of Asia’s fastest-growing digital markets.

Apisit brings nearly three decades of experience in enterprise technology and digital transformation across leading organizations. He worked with Pantavanij as Managing Director, where he oversaw three major B2B digital platforms, driving an impressive US$6 billion in annual merchandise volume and forging partnerships across 13 ASEAN countries.

He has led senior leadership roles at Microsoft, AltraGroup, Oracle, and IBM, where he directed large-scale sales processes, enterprise solutions, and regional expansion, before joining Salesforce.

In his new role, He will be leading Salesforce’s Thailand operations and will focus on customer engagement and accelerating the digital transformation.  Apisit shared, “I’m honored to begin my new role as Regional Vice President and Managing Director, Thailand at Salesforce. Looking forward to working with our customers, talented team, and partners to drive innovation, business transformation, and growth.”