Cashmaster International has appointed Ruchi Aggarwal as its Regional Director for the UAE, Middle East and Africa. With over 30 years of experience in technology, commercial strategy and academia, Ruchi brings immense expertise to the table.

In her new role, Ruchi will be leading the regional market entry while aligning market entry, partner engagement, and commercial expansion. She will lead the company across the UAE, the Gulf region, and broader Middle East and Africa, where she will be building partnerships and supporting the adoption of Cashmaster across multiple sectors.

Gordon McKie, Group CEO of Cashmaster International, highlighted, “The UAE, Middle East & Africa region represents a tremendous opportunity for Cashmaster… Ruchi brings an exceptional blend of regional insight, commercial leadership, and strategic capability. Her experience and senior network make her ideally placed to accelerate our growth and establish a strong presence in the UAE and across the wider region.”

Ruchi Aggarwal shared, “The UAE, Middle East & Africa regions are experiencing strong economic expansion while remaining fundamentally cash-intensive. This creates a significant opportunity for organisations to modernise cash handling with greater accuracy, transparency, and operational efficiency. I am delighted to lead Cashmaster’s regional strategy and to build a foundation of customer value, capability, and trusted partnerships. My focus is to position Cashmaster as the regional benchmark for intelligent, efficient, and secure cash-management technology.”