Dell Technologies has appointed Anurag Arora as Senior Director and General Manager of its Consumer Business in India. Arora, who joined Dell in July 2020, brings over 28 years of experience spanning sales, product management, retail, e-commerce and omnichannel distribution.

In his new role, Arora will oversee business growth, strategy and sales for the consumer segment across India, aiming to strengthen Dell’s presence in a rapidly evolving market.

Rajkumar Rishi, Vice President and General Manager, Consumer Business, Asia Pacific and Japan, Dell Technologies, commented on the new appointment, “Anurag’s appointment marks an exciting chapter for our India consumer business. His deep understanding of the omnichannel landscape and proven track record of driving growth are invaluable assets. Under his leadership, we are confident in advancing our strategic priorities, delivering innovative technology and enhancing customer experience.”

“It’s a privilege to step into this role at such a transformative time for technology in India. At Dell, our customer first mindset powers everything we do – from product innovation to how we connect with our customers. As AI PCs become the norm, we are committed to creating impactful experiences and delivering strong value through our robust retail presence, omnichannel strategy and strong partner networks.” – shared Arora