Hilton elevated Tal Shefer as the Senior Vice President of Brand Management for the Asia Pacific region. In this new role, he will be leading Hilton’s brand strategy in the region while driving growth. With the appointment, the group aims to expand its current portfolio to 250+ hotels in the near future.

Tal brings over 25 years of hospitality experience and has been associated with Hilton for more than 24 years. In his early career, he worked for IHG and Hyatt Hotels Corporation. Over the years, Tal has contributed significantly and led Hilton’s multiple hotel openings & transitions across Europe, the Middle East, & Africa.

Alan Watts, President of Asia Pacific Hilton, highlighted the appointment, “Asia Pacific is a key engine of growth for Hilton, and Tal’s appointment is pivotal in ensuring we deliver on our ambitious brand-led strategy in the region. With his deep operational expertise and proven track record, I’m confident that Tal will play an instrumental role in accelerating our brand expansion and continuing to meet the evolving needs of our owners and guests.”

“I’m honored to take on this role at such an exciting time for Hilton in Asia Pacific. The region presents tremendous potential — from the momentum we’re seeing in luxury and lifestyle, to sustained demand across our focused service brands,” shared Tal.