MRM MENAT has named Udit Agarwal as its new Regional Business Lead, a move aimed at strengthening the agency’s footprint across multiple regions. With over 30 years of experience spanning integrated marketing and communications, Agarwal has served on both the agency side and the client side with strong credentials across retail, real estate, banking, tourism, FMCG, media, and loyalty sectors.

In his new role, he will be leading the business transformation across MENAT regions, where he will be responsible for commercial growth, client partnerships, and operations.

“In today’s fast-moving markets, clients don’t just need agencies, they need business partners who understand the bigger picture. I’m excited to return to a network I know well and help elevate how we connect marketing ambition to commercial impact, especially for regional conglomerates and enterprise clients navigating growth and transformation across MENAT,” Udit shared his enthusiasm on his new appointment.

​Karim Slim, CEO of MRM MENAT, highlighted Udit’s addition, “Udit brings a rare blend of client-side depth and agency-side leadership, which makes him uniquely positioned to understand the full business ecosystem our clients operate in. His strategic thinking, operational rigor, and ability to navigate complex stakeholder landscapes will be a major asset to the agency and our partners.”