Salesforce has announced the appointment of Mohamed Hammad as Regional Vice President for the Middle East, marking a significant addition to the company’s regional leadership team. Based in the United Arab Emirates, Mohamed brings over two decades of enterprise technology and sales leadership across global organizations, including SAP and Oracle.

Before joining Salesforce, Mohamed served as Executive Director – Core Industries at SAP, where he led strategic growth across key industry verticals, driving digital transformation for customers across the UAE. His 11 years journey with SAP also saw him lead the Mid-Market Sales division and manage high-value enterprise relationships, contributing to the company’s sustained growth in the region.

Before SAP, Mohamed spent eight years at Oracle, holding multiple leadership roles, including Regional Sales Manager – Engineered Systems and Senior Services Account Manager, where he developed a deep understanding of enterprise infrastructure and customer success.

“I’m incredibly excited to share that I’m stepping into a new role as Regional Vice President for the Middle East at Salesforce. This is not just a professional milestone for me, but a thrilling opportunity to help drive innovation, customer success, and growth in a region I’m truly passionate about.” – shared Hammad.