Samsung Life Insurance has announced the appointment of Lee Seung‑ho as President. Before this role, he was the Vice President and Head of its Financial Competitiveness Enhancement Task Force. Lee assumes leadership at a time when the firm intensifies efforts to strengthen its financial standing, performance metrics and competitive positioning. The newly formed task force under his guidance will focus on boosting financial resilience, optimising asset-liability management and improving long-term profitability.

He joined Samsung in 1995 and has been associated with the company for 30 years. He has served multiple leadership roles, including the head of the Management Support Office and head of the Digital Division.  The appointment is seen as a strategic step by Samsung Life to reinforce its balance sheet, adapt to evolving market conditions, and enhance shareholder value.

Lee’s new role reflects the company’s determination to uphold financial discipline and competitive strength in a challenging economic environment, signalling a renewed focus on long-term stability and sustainable growth.