xpln.ai appointed Elsa Trang as its Managing Director for the Asia-Pacific region. The Singapore hub marks the company’s sixth international location in under a year, joining Spain, Italy, the UK, Germany and the United States, underscoring XPLN.AI’s accelerated global expansion strategy.

In her new role, Elsa will take charge of XPLN.AI’s growth in the APAC region, leading efforts to foster the adoption of attention measurement solutions among agencies and advertisers. She brings over a decade of experience in digital advertising across Southeast Asia, having held senior sales and commercial roles at Invibes Advertising.

XPLN.AI CEO and co-founder Fabien Magalon said, “We are proud to welcome Elsa to XPLN.AI. Her in-depth understanding of the Asia-Pacific region and its challenges will be instrumental in supporting our growth and in making attention a standard metric for media effectiveness among local players.”

“I am delighted to be joining XPLN.AI at a decisive moment in its global strategy. Traditional viewability and completion metrics no longer reflect the true effectiveness of advertising campaigns. I am convinced that attention is now the key to understanding the real impact of media activations – an approach I have championed during my previous roles in APAC. As a true hub for advertising innovation, Asia-Pacific is the ideal ground for anchoring this new measurement at the heart of media strategies,” – shared Elsa.