Salesforce has appointed Paul Carvouni as its new Senior Vice President & General Manager for the ASEAN region. In this strategic leadership role, Mr. Carvouni will drive Salesforce’s regional growth strategy, operational excellence, and customer-centric transformation initiatives across Southeast Asia.

With more than two decades of leadership experience across the Asia Pacific and ASEAN markets. He served for over 11 years at Microsoft, where his most recent role was General Manager, Enterprise Business for Microsoft ASEAN. He also served in senior sales and leadership roles at Riverbed Technology, F5 Networks, Virgin Media Business, and Telstra, where he gained extensive experience in technology delivery, team leadership, and customer engagement across diverse markets.

He completed his graduation from the University of Sydney. With his extensive experience and strength in enterprise technology solutions, digital and cloud transformation, and building high-performance regional teams, positioned to lead complex, cross-functional initiatives at scale. The appointment aligns with Salesforce’s long-term growth objectives in Southeast Asia.

In his new role at Salesforce, he will focus on advancing the company’s strategic priorities across ASEAN. He will strategise to expand market presence. As the company continues to invest in innovation, local infrastructure, and strategic leadership to fuel digital transformation and sustainable economic impact across the region. The appointment will reinforce the company’s commitment to empowering organisations in the rapidly evolving digital and AI landscape.